You can't sweat out . . .

He once gave an autograph in sign language. . .

In Just absolutely dominating people on September 1, 2009 at 10:37 pm

As Cathy from Sargent House (check out their list of fantastic artists- from Good Old War to Maps & Atlases to RX Bandits) pointed out, Cast Spells’ EP has come out.  And I have just ordered it.  On actual cd- none of this digital download stuff.  I’ll drop an extra $4 on shipping and handling to check out the cd art in this rare instance.  Thanks to Cathy for the heads up and next time a Sargent House show comes to NYC, go check it out and I’ll buy you a beer.

And when I buy said beer, I may be at the bar, get intrigued and make a choice that up until 6 months ago would have never even been considered.  It’s alright to admit it if you’ve done it- I have as well.  Ever since that grizzled old man appeared on your television, with a narrator boasting of all the amazing things the man has done in his life, you’ve found yourself standing at a bar saying, oh, what the hell, and you’ve ordered a Dos Equis.

I know I’m not the only one because I have seen other people do it as well.  It’s not a bad beer, this Dos Equis, but their spokesman is so memorable that sometimes those two smooth Spanish words slide off your tongue as a reflex.

While I have known about Dos Equis since I was a 21 year old intern, researching middle level Mexican beer competitors for the company who created ads for Tecate (but apparently haven’t thought up anything nearly as good as the World’s Most Interesting Man).

His beard alone has experienced more than a lesser man’s entire body.

His beard alone has experienced more than a lesser man’s entire body.

Rich, successful, talented people drink Dos Equis!  Case in point, Michael Bolton.


Why should he change his name?


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